Most companies concentrate their efforts and resources on attracting new customers, leaving aside a part representing significant advantages: customer retention.
Usually, it is not a rule, companies lose 50% of their customers in 3 to 5 years because they do not have strategies to retain customers, and few are aware of the number of customers they have lost. Even fewer are the companies that know the reasons why those clients decided to leave. Customer Retention Services in Delhi NCR represents excellent advantages for your business; see why:
Low promotion costs = More profits:
The promotion costs that you must use to convince your existing customers of a new purchase are lower because the customer, who already knows you and is comfortable with your brand or product, will repurchase you without hesitation. In this sense, your utility could be more excellent.
On the other hand, those satisfied customers will feel confident in recommending you among their acquaintances; that is, they will help you advertise one by one.
More consumption: Clients loyal to your brand tend to buy from you more frequently and in greater quantity.
Greater confidence, better communication:
Customers who know your brand and your company are familiar with the processes, and it is easier for both parties to carry out transactions. Customers are willing to pay more for the trust and confidence they feel for your service and attention.
There’s no need to worry about competitors because your competitor will hardly seduce customers who are happy with your brand, product, or service, we do not doubt that they will not, but sooner or later, they will end up coming back to you.
To retain customers:
Invariably, you must have a quality product or service that offers something new; once this point is passed, you can work on other actions that will help you retain your customers.
You must be genuine in all the actions you decide to undertake; there is nothing worse than feeling used for the benefit and advantage of someone.
Customer Retention Services in Delhi NCR states that you should keep your attention on the reason for being of your company or business, that is, it arose to satisfy in some way the needs and desires of customers, then everything you do must carry that slogan and all the members of your company must always keep it in mind so that the interaction with the client is the most appropriate.
Competitive advantages of Nimbus BPOs’ Customer Retention Services in Delhi NCR:
Our current customers represent the new customers who are trying to win over your competitors. But, if you create barriers to competition, it becomes challenging for them to convince and convert a satisfied and loyal customer. This also causes entry barriers to be created for new competitors since the solid relationships between suppliers and buyers are among the essential elements to prevent access to new competitors.
Create sustainable advantages; because it is easy to copy a product, a service, or an idea. But the relationship of years with your client is unique and complicated to imitate.
One of the strategies of customer retention services in Delhi NCR to retain customers is the so-called loyalty programs. These are nothing more than rewards programs for customers, a system designed to reward their purchasing behavior for generating a sense of loyalty in them towards the brand.
One of the most used is loyalty cards, which are given to customers to try to create links with them and encourage them to continue buying the brand's products and services in question. Other loyalty programs can be special offers. Facilitates the introduction of new products or services; Satisfied customers are more receptive to new offers from brands they already know than from competitors who don't.
Try to stay in contact with your customers, even when they are not consuming your product or service; Maintain communication with them through some congratulations, greetings, post-purchase follow-up, or relevant and useful notes on a topic related to your product or service, in this case, social networks are of great help, in addition, you take the opportunity to promote yourself in the case have something new to offer.
At Nimbus BPO, when the client requires clarification, give him due attention and possible solutions; it is not about solving his life but neither about abandoning him. As you can see, most of the actions that we can take to retain our clients are a matter of attitude and do not require a lot of investment.